The color of the year is carefully decided upon by The Pantone Color Institute after consideration and thought regarding current trends and influences. As a result, the Pantone Color of the Year subsequently influences future trends in design, including those of interior design and fine art. This year especially, it’s easy to see how much care has been taken to reflect on global and cultural influence on color and it’s impact.

And so we are introduced to the 2023 Color of the Year: Viva Magenta. A color so deeply rooted in cultural and natural inspiration its easy to see it’s influences. Whether we reflect to the fashion of popular figures such as Florence Pugh and Zendaya who have been seen multiple times recently in head to toe Magenta looks. Or look to influences of nature specifically pigments like carmine which produces a rich and bright red, which Viva Magenta heavily reflects.

According to Pantone, “This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”

Continue reading to see how we’ve explored some of the endless possibilities Viva Magenta has to offer when it comes to interior design and incorporating fine art into your collection.

Viva Magenta boasts itself as a powerful color. Influenced from carmine red found from nature, this color both boldly stands on its own and packs a punch when paired with equally powerful colors. Viva Magenta can be the perfect color to influence a dynamic style choice for your living spaces.

Benot, “Aster”, 48x60

“PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.” We find this color as a chance to have fun with your designs. Play around with patterns and adding fun pops of interest to your space.

Park, “Whimsical Chanel”, 40x40

Viva Magenta done subtly can be a great way to incorporate the trendy color into your décor. With a color so powerful, even in the smallest of accents packs a punch without overwhelming the visual senses.

Noalia, “Fiesta”, 40x40

Viva Magenta is described as embodying an expression of fierce grace by Pantone. We see this as an opportunity to use the color to explore combinations of colors, patterns, and styles to create a unique motif for your home. Combine neutrals with bright colors and contrast modern and traditional design styles.

Ross, “Autumn Morning”, 30x24

Explore more ways to embrace Viva Magenta: